With a specific idea and design space in mind, we wanted to conduct more research and gather data related to profits that grocery stores would make by reflecting upon our idea. We tried to focus on why they would support our idea and how it would promote in-store experience.
We found articles and journals on the internet related to our design space and user group.
<aside> 💡 Online shopping margins are generally lower than in-store margins, which can lead to a compression of overall business margins as online sales increase.
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<aside> 💡 Grocery stores could potentially monetize the in-store recipe concept by offering cooking classes or selling recipe books or meal kits. These additional revenue streams could contribute to the overall profitability of the store.
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<aside> 💡 By providing an interactive and educational experience through in-store recipes and cooking classes, grocery stores can enhance customer engagement and foster loyalty. Customers are more likely to return to stores that offer unique and valuable experiences beyond just shopping.
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