We interviewed five people, 1 per team member. We audio-recorded or documented these interviews for future reference.

https://drive.google.com/file/d/1SvozmHK88UMKym5UxNCtvvHcBWpkLfFM/view?usp=sharing

Audio data of my interview

We then organized information from our interviews into individual journey maps to understand which part of the “journey” had the most emphasis and impact on our users.

<aside> 💡 Interview bullet points

• Usually has a recipe in mind
• Does not walk around the store often
• If its a newly visited store then it might be difficult to navigate through the store
• Doesn’t want to get too much of food, it is difficult to use it up

</aside>

Overall findings post interview

• Overall findings

Journey map of the interview

(More detailed Journey Map Picture)