We began by collecting information to find out what issues customer would have or has with the physical grocery shopping experience so we could understand the design space better.

<aside> 🟢 Fewer impulse buys

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<aside> ❌ Tax, delivery fees

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<aside> 🟢 No suffering for parking

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<aside> ❌ Shipping issues

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Observations

We then went to a super market and observed how customers and users purchase and have a whole experience